5 Ways Small Businesses Can Win Large Customers

 

When you're just starting out, you need to project an air of sophistication and establish that you have indispensable skills and knowledge.

Most small business owners I know salivate at the prospect of landing a large customer. But having listened to the woes of entrepreneurs in my field and others, I know most don't know the strategies necessary to lure and land that first big account.

I do. When my business partner Ed Moed and I opened our shop from his squalid, one-bedroom apartment in 1995, we had a measly $12,500 in seed money and my Rolodex of leads. We didn't have a single customer, large or small.

While we employed a host of different strategies to get Peppercomm where it is today, these are the five best tips I can share to help increase your awareness, credibility, and attractiveness among the big boys:

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