12 Fantastic Facebook Contest Ideas To Grow Your Email List [INFOGRAPHIC]

According to recent research published on Marketing Sherpa, 4 out of 7 possible ways to grow your email lists are connected to incentives. Just like Jeff Bullas does here on the right-hand side of this page, where he offers an eBook in exchange for your email address! (Tip: it’s worth it!)

These small bribes might also take the form of coupons, or a chance to win something within a sweepstakes or contest or a guaranteed gift.

Some facts and figures to consider

Here are the most important stats from the infographic that place some perspective and highlight some important elements you need to consider for Facebook contests.

• 78% use Facebook from mobile, but apps can’t be opened on mobile by default, so make sure that your app has a mobile compatible version. (Source.)
• 77% of Facebook marketers’ top goal is to drive brand awareness. Contests are perfect for this as typically friends of fans are invited to vote. (Source.)
• 42% of Facebook marketers think discounts and special offers, which require fans to share and interact with their networks, are effective. (Source.)

Read more at JeffBullas.com