Some days B2B marketing discussions seem more like areading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally.
If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.
Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? If so, add it to the comments (and please define it!), this list will be updated with your additions.
This is a great article for anyone working in or with someone in marketing. With so many abbreviations and acronyms, it can get confusing at times and it's very convenient to have something to reference back to.
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