Note from Lee: It is with great joy that I get to introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles on the people around her. Turns out, she’s pretty good at getting people to open emails too. Please welcome Brooke as a contributor to Online Marketing Blog!
If an email arrives in Judy’s inbox and she never opens it, was it worth the send?
Email Marketing is all about the open. Digital marketers who throw their hearts and souls into creating email campaigns with real personality and value know that regular, consistent email campaigns can accomplish great things. But even if you’re sending something you think your target audience will love, who’s going to know, care, or click if you can’t get them to open it?
Unlike the latest social media tactic du jour, email marketing is nothing new. For over 30 years when the first emails arrived in an inbox, brand emails have had to combat everything from message size limits to spam filters to the Gmail message categories of today. But it’s not time to throw a funeral for email marketing. It’s time to get out the whiteboard and start strategizing.