Let me guess …
You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.
But your writing doesn’t sound like you. At all.
No matter how hard you try, you struggle to find the right words.
You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse.
You’re not a boring old fogie, so why do dull sentences sneak into your content?
You know your writing should be more conversational. But how?
It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard.
Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content.