How did Google manage to come out of nowhere? And how did it grow to reach$58 billion in annual revenues in 2013 — all in under two decades?
There are many explanations for the company’s phenomenal growth. But one technique small businesses can learn from is the ability to think big, yet take small steps. Here’s how it works.
In a post from Google’s Think Insights, Google’s former Senior Vice President of Adwords and AdSense, now Senior Vice President at YouTube, Susan Wojcicki explains. The process starts with the company’s Eight Pillars of Innovation. One of those pillars, says Wojcicki, is “think big, act small.”
This means the company may have big ambitious goals. But it starts to achieve those goals by taking small steps, one at a time.