Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established - that of your competitors. Yes, you can steal your competition's followers right out from under their noses.
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition's social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider:
If you want to grow your website, you will need to start treating it like a real business. And what do savvy business owners do to get the edge? They network. So start reaching out to people in the same niche as you, in addition to ancillary niches. For instance, if you own a fantasy football website, you might want to reach out to website owners in the following categories: sports, college, men's lifestyle, humor, etc.
Find the Authority Competitors in Your Niche
The best way to start is to perform a search on Google for your main keywords. Choose the most important websites based on: number of followers (Facebook, Twitter), posting frequency, and social interactions. Go through each website and see which one has the best community and the most active fans. As an example, I will analyze websites in the "dog" niche. A search on Google for the keyword "dog breeds" reveals these results: