Everyone in business today is being asked to do more with less. There is constant pressure to improve performance, maintain growth and beat the numbers. From large multinationals to independent contractors, increasing efficiency is top priority. Here are five tips that you will help you grow your business, without adding more overhead:
Automate tasks with software. Lots of tools are now available that allow for many manual tasks to be automated. For example, social media management tools such as Buffer or HootSuite let you queue up content and have it post automatically. They also let you manage social media as a team, instead of as individuals. Most blogging software also has similar functions. Set up content to post in advance, which frees you up to focus on generating new material.
Email marketing can also easily be automated. Low-priced software from vendors such as Hubspot and Marketo allow small companies to build automated customer relationship management systems that rival the sophistication of what Amazon has had for years.
Consider what other tasks you can automate, such as billing or accounting. Even public relations teams can set up daily searches to look for relevant articles based on keywords, instead of reading each headline one by one.
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