When you're just starting out, you need to project an air of sophistication and establish that you have indispensable skills and knowledge.
I do. When my business partner Ed Moed and I opened our shop from his squalid, one-bedroom apartment in 1995, we had a measly $12,500 in seed money and my Rolodex of leads. We didn't have a single customer, large or small.
While we employed a host of different strategies to get Peppercomm where it is today, these are the five best tips I can share to help increase your awareness, credibility, and attractiveness among the big boys:
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