Meet Jon Levine, a 13-year veteran of the online marketing industry, who currently works for All Inclusive Marketing as their Director of eCommerce. At the upcoming Affiliate Management Days SF 2014 conference (March 19-20) Jon will speak on how to “Engage & Activate Affiliates Who’ve Since Gone Cold.”
Question: If you were to emphasize one area that every affiliate manager should be paying attention to in 2014, what would it be, and why?
Jon Levine: Mobile and mobile app affiliates. I believe that 2014 will be a big year for affiliates in the mobile space. With more and more eCommerce being done via mobile, affiliates who specifically target this market or develop apps that leverage affiliate relationships will be successful.
Question: What do you see as the main areas of opportunity for affiliate marketing (and affiliate marketers) 2014?
Jon Levine: I think a big area of opportunity is in data, but I don’t know if 2014 will be the year it becomes relevant. I think that merchants are sitting on so much data, but they’re unwilling to share it. I believe that this data can be harnessed and used by affiliate partners to see trends or uncover synergies that the merchant never thought possible.
There’s some big hurdles that need to be overcome before merchants begin to freely share their data, but I think there’s a huge opportunity if they do.