Link Building for Business Blogs Doesn't Need to Be Risky
As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are simply software tools and what you get out of them is in proportion to how well you know how to use them. One of the common areas of lost opportunity with business blogs is link building.
Despite Panda, Penguin and maybe someday “Zebra?”, updates from Google to further filter out what constitutes useful content and links on the web, links will always be valuable for attracting traffic. Some online marketers chase exploits, tricks or shortcuts only to get spanked by a black and white named-animal update from Google. Why not spend that creativity on something of value and competitive advantage that withstands the advancing filters applied by search engines?
Here are a few timeless tips for building natural links that will attract and engage customers to your business blog: