Email marketing is a powerful tool that can extend your reach beyond your website and create new salesopportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale. Should they leave without making a purchase, there's no guarantee they'll return later.
But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted messages.
Here are five ways to integrate email marketing into your website and stay in touch with your best prospects:
1. Build an opt-in form on your home page.
Perhaps the easiest and most common way to create a list is to integrate an email opt-in form into your home page. To get attention, place your form "above the fold," so visitors can see it immediately and don't have to scroll down.