This week on The Lede …
- How George Lucas Would Write a Blog Post
- Mark Zuckerberg’s 6 Ingredients of Success
- How to Make Your Content Go Viral
- The Difference Between Good and Great Content Marketing
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The Difference Between Good Content Marketing and Great Content Marketing
Mr. Pulizzi offers a compelling short history of content marketing, as well as a digestible list of six characteristics that will determine whether your content is great, or merely good. And don’t miss his formula for effectively sharing content on social networks at the bottom of the article …
