It's happened at least once to every small business owner: A customer isn’t satisfied with a product or service because it either doesn't meet his needs or isn't the quality she expected. Every now and again, such dissatisfaction can make a once-pleasant customer irate. What to do?
Figure out if the dissatisfaction is product-related, and take it from there, suggests Eric Engler, owner of Engler's Custom Pro Shop at EMR Paintball Park in New Milford, Pennsylvania. “The best thing to do is [help them] find another product on the market that does meet their expectations.”
