Many sites on the Internet can automatically create an avatar for you. If you don’t already know, an avatar is simply a caricature which you can fine tune as much as you want to, and it never is a real picture at the end of the day. Just as you can chat or email, the very people who you communicate with will identity you with the avatar. It gives a vague idea of what you look like without really disclosing your true picture! So why all this talk about avatar when we should be discussing corporate identity and logo? Read on!
Your avatar as mentioned, is not a totally real representation of your own self. Now why do we not keep that in mind when we are thinking of setting up a business identity? Your corporate identity is a representation of who you are. It is a representation of what you are in the business world, not a representation of what your personal thoughts or beliefs are. You do need to create a logo for your company as well. Let us compare a corporate identity and a logo keeping in mind the difference between an avatar and a true image. While they are close together they are still not one and the same!