What the heck is Web 2.0 and Social Networks anyways?
Well Web
2.0 actually is a phrase that was coined in 2004 referring to a second
generation of Internet-based services that were being birthed at the
time--such as the social networking site Myspace and Facebook --that
emphasize online collaboration and sharing among users.
For sure
many people have different definitions of exactly what Web 2.0 means to
them. But for the sake of this discussion I'm defining Web 2.0 as --
the paradigm shift that takes place when an individual quits looking
out for their own good and instead starts looking out for the good of
the network (including their prospects) they belong too.
Let me give an example of what I mean:
Web
1.0 Example -- A marketer needing sales sends totally unsolicited
e-mails to a group of prospects he has no prior relationship with. In
the process he makes a few sales but ends up totally alienating himself
with 99.5% of the list. As a result that marketer trades any chance of
future growth away in exchange for a few quick sales.
Web 2.0
Example -- That same marketer needing sales sends an email to the
members of his network stating he is available for brainstorming that
evening in the social network he shares with them. In doing so 25
members of his network join him in the sharing of ideas on how they can
assist the other members of the network with their services. In doing
so the marketer learns 7 of the 25 members of the network have an
immediate need for his service. As a result that marketer earns a few
sales but builds a platform in which he can continue growing his
business far into the future. Plus he sets up a new joint venture with
another member of the network making him untold amounts of money in the
future.
I can share a million different examples but what
everything boils down to is this -- in order to achieve maximum success
in life you will need a very large network of individuals watching your
back. In order to build this network you will have to interact with
others in a way that shows them the value of being involved in your
network. Which means you will at first have to give out more than you
take in.
But don't worry! Making money in a Web 2.0 environment is extremely easy!
Web 2.0 Rule #1 -- Build your network in the precise presence of your prospects
Sounds
like simple advice but don't you dare discount it. You simply can't
afford to if you're looking to make good money on the Internet. Too
many people are building their businesses away from where their
prospects are. Which always leads to failure.
The old Web 1.0 way
to reach prospects included expensive websites, even more expensive
search engine optimization or pay per clicks. I know this because I
have sold those same services to clients for the last dozen years. So I
know Web 1.0 unlike anybody else.
But those days are gone forever. Now I only recommend one tool. And that's a free Sta.rtup.biz account.
Sound awesome? It most certainly is.
The
good news is Sta.rtup.biz is absolutely free to set up an account with
them. And it's free to maintain as well. But best of all is that their
network is full of like minded people looking for people just like you
to network with.
After only a few short months in existence the
network is already generating over a million page views a month. Do you
know how many people it takes to generate that kind of traffic?
Building your network on Sta.rtup.biz just makes sense!
Web 2.0 Rule #2 -- Build an opt-in list to be able to effortlessly communicate with your prospects.
Because
an opt-in mailing list is always the nucleus of any successful
marketing venture it is absolutely essential that you start building
your own opt-in list as soon as you possibly can if you have any
intention of becoming a full-time marketer.
Unless of course you aren't interested in effortlessly networking with future buyers of your product or service.
You might also not be interested in reaching your own magic e-number.
What you don't know what your magic e-number is?
Your
magic e-number is determined by how many prospects you have to get
opted-in to your list before you start grossing $1 Million in sales a
year.
For some it was 10,000 prospects. Others it was 50,000.
Of
course it depends on how much you make per commission. And how much
energy you have in doing what it would take to gross a million a year.
But the point is there is an actual number that once you hit it you
will be financially set the rest of your life.
Sound incredible?
It
isn't. Ask anyone worth their salt in Internet Marketing if they have
an opt-in email list. Then ask them how instrumental that opt-in list
was to their success.
So until you have an opt-in list of your
own you are taking yourself out of the game without ever having had the
chance to get in to the game.
Don't slight yourself. Life is too darn short as it is.
Web 2.0 Rule #3-- Implement An Automated And Relentless Follow Up System
Let's start by roughly defining what an AUTOMATED FOLLOW UP SYSTEM is and how it benefits you as a marketer.
Basically
it's an online software program that will enable you to automate your
follow up process with the prospects that visit your site. It is
certainly a vital component of any automated marketing system. If not
the most vital.
You can get pretty innovative on the follow-up
messages and place them in a series of email messages that build one on
top of another. That way you build your credibility up pretty rapidly
with all the prospects who opt-in to your list.
So when a
prospect opts-in to your mailing list the auto responder will start
following up and conversing with your prospect so to speak on your
behalf.
Which in turn will help you build rapport with your prospects. Which is always a very good thing for a marketer to do.
Experts have shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase!
If
you are to stand any chance at succeeding you are going to need to stay
in constant e-mail contact with every single one of your prospects!
With
an auto responder, your opt-in prospects will automatically receive
your message the essential seven or more times over a period of days,
weeks, and months when they request information from you.
I can't
stress enough just how important it is to have an auto responder for
your business. It may be possible to succeed without one, but why try?
I’d consider such a task on par with trying to learn to play the piano with your thumbs cut off!
Web 2.0 Rule #4—Confine Your Marketing Efforts To Your Opt-in List
One
of the biggest mistakes I see amateur marketers make in social network
environments is the fact they try to jam their web link down the
throats of anybody and everybody they come into contact with.
They do this because they are usually desperate for sales and know no other way in which to market their business.
But
if you confine your marketing efforts to those people who have opted in
to your list you will go along ways towards building a strong
foundation for your network.
Web 2.0 Rule #5—Maintain Daily Activity On Your Social Network
Remember
the early bird always gets the worm. I see a lot of people attempting
to grow networks without putting any elbow grease in to make it happen.
So quit being lazy and log in to Sta.rtup.biz daily and meet and greet
the new people who are signing up daily.
Success will be yours if you do!
Posted by Matt LaClear on August 21, 2008 at 6:25pm in General Business & Management
What the heck is Web 2.0 and Social Networks anyways?
Well
Web 2.0 actually is a phrase that was coined in 2004 referring to a
second generation of Internet-based services that were being birthed at
the time--such as the social networking site Myspace and Facebook
--that emphasize online collaboration and sharing among users.
For
sure many people have different definitions of exactly what Web 2.0
means to them. But for the sake of this discussion I'm defining Web 2.0
as -- the paradigm shift that takes place when an individual quits
looking out for their own good and instead starts looking out for the
good of the network (including their prospects) they belong too.
Let me give an example of what I mean:
Web
1.0 Example -- A marketer needing sales sends totally unsolicited
e-mails to a group of prospects he has no prior relationship with. In
the process he makes a few sales but ends up totally alienating himself
with 99.5% of the list. As a result that marketer trades any chance of
future growth away in exchange for a few quick sales.
Web 2.0
Example -- That same marketer needing sales sends an email to the
members of his network stating he is available for brainstorming that
evening in the social network he shares with them. In doing so 25
members of his network join him in the sharing of ideas on how they can
assist the other members of the network with their services. In doing
so the marketer learns 7 of the 25 members of the network have an
immediate need for his service. As a result that marketer earns a few
sales but builds a platform in which he can continue growing his
business far into the future. Plus he sets up a new joint venture with
another member of the network making him untold amounts of money in the
future.
I can share a million different examples but what
everything boils down to is this -- in order to achieve maximum success
in life you will need a very large network of individuals watching your
back. In order to build this network you will have to interact with
others in a way that shows them the value of being involved in your
network. Which means you will at first have to give out more than you
take in.
But don't worry! Making money in a Web 2.0 environment is extremely easy!
Web 2.0 Rule #1 -- Build your network in the precise presence of your prospects
Sounds
like simple advice but don't you dare discount it. You simply can't
afford to if you're looking to make good money on the Internet. Too
many people are building their businesses away from where their
prospects are. Which always leads to failure.
The old Web 1.0 way
to reach prospects included expensive websites, even more expensive
search engine optimization or pay per clicks. I know this because I
have sold those same services to clients for the last dozen years. So I
know Web 1.0 unlike anybody else.
But those days are gone forever. Now I only recommend one tool. And that's a free Sta.rtup.biz account.
Sound awesome? It most certainly is.
The
good news is Sta.rtup.biz is absolutely free to set up an account with
them. And it's free to maintain as well. But best of all is that their
network is full of like minded people looking for people just like you
to network with.
After only a few short months in existence the
network is already generating over a million page views a month. Do you
know how many people it takes to generate that kind of traffic?
Building your network on Sta.rtup.biz just makes sense!
Web 2.0 Rule #2 -- Build an opt-in list to be able to effortlessly communicate with your prospects.
Because
an opt-in mailing list is always the nucleus of any successful
marketing venture it is absolutely essential that you start building
your own opt-in list as soon as you possibly can if you have any
intention of becoming a full-time marketer.
Unless of course you aren't interested in effortlessly networking with future buyers of your product or service.
You might also not be interested in reaching your own magic e-number.
What you don't know what your magic e-number is?
Your
magic e-number is determined by how many prospects you have to get
opted-in to your list before you start grossing $1 Million in sales a
year.
For some it was 10,000 prospects. Others it was 50,000.
Of
course it depends on how much you make per commission. And how much
energy you have in doing what it would take to gross a million a year.
But the point is there is an actual number that once you hit it you
will be financially set the rest of your life.
Sound incredible?
It
isn't. Ask anyone worth their salt in Internet Marketing if they have
an opt-in email list. Then ask them how instrumental that opt-in list
was to their success.
So until you have an opt-in list of your
own you are taking yourself out of the game without ever having had the
chance to get in to the game.
Don't slight yourself. Life is too darn short as it is.
Web 2.0 Rule #3-- Implement An Automated And Relentless Follow Up System
Let's start by roughly defining what an AUTOMATED FOLLOW UP SYSTEM is and how it benefits you as a marketer.
Basically
it's an online software program that will enable you to automate your
follow up process with the prospects that visit your site. It is
certainly a vital component of any automated marketing system. If not
the most vital.
You can get pretty innovative on the follow-up
messages and place them in a series of email messages that build one on
top of another. That way you build your credibility up pretty rapidly
with all the prospects who opt-in to your list.
So when a
prospect opts-in to your mailing list the auto responder will start
following up and conversing with your prospect so to speak on your
behalf.
Which in turn will help you build rapport with your prospects. Which is always a very good thing for a marketer to do.
Experts have shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase!
If
you are to stand any chance at succeeding you are going to need to stay
in constant e-mail contact with every single one of your prospects!
With
an auto responder, your opt-in prospects will automatically receive
your message the essential seven or more times over a period of days,
weeks, and months when they request information from you.
I can't
stress enough just how important it is to have an auto responder for
your business. It may be possible to succeed without one, but why try?
I’d consider such a task on par with trying to learn to play the piano with your thumbs cut off!
Web 2.0 Rule #4—Confine Your Marketing Efforts To Your Opt-in List
One
of the biggest mistakes I see amateur marketers make in social network
environments is the fact they try to jam their web link down the
throats of anybody and everybody they come into contact with.
They do this because they are usually desperate for sales and know no other way in which to market their business.
But
if you confine your marketing efforts to those people who have opted in
to your list you will go along ways towards building a strong
foundation for your network.
Web 2.0 Rule #5—Maintain Daily Activity On Your Social Network
Remember
the early bird always gets the worm. I see a lot of people attempting
to grow networks without putting any elbow grease in to make it happen.
So quit being lazy and log in to Sta.rtup.biz daily and meet and greet
the new people who are signing up daily.
Success will be yours if you do!
Posted by Matt LaClear on August 21, 2008 at 6:25pm in General Business & Management
